Branding and acquisition campaign for ecommerce B2C printing company
GOALS ACHIEVED:
• fun, bold and engaging campaign to generate sales leads of holiday products
• suite of print collateral product samples to demonstrate product range and print quality
• informative, useful pieces with long shelflife to reinforce top-of-mind branding
ROLE: Concept development, art direction, design execution/layout, project management, print production, QA
Overview
Kit contained "Formula for Print Love" branded elements and holiday themed collateral meant to be used by the recipient.
Branded: postcard, CD/DVD wallet, booklet, sticker for box (bumper sticker), envelope
Holiday: greeting cards, envelopes, hang tags, custom die cut stickers, door hanger
Branded: postcard, CD/DVD wallet, booklet, sticker for box (bumper sticker), envelope
Holiday: greeting cards, envelopes, hang tags, custom die cut stickers, door hanger
Booklet Detail
Marketing booklet (which fits inside wallet) includes detailed product and production information in the form of an overview of the kit, plus production notes.
Landing Page Lead Collector
